
One of Sweden's leading food retail companies
Axfood is a leader in food retail in Sweden and a family of distinctive concepts upon close collaboration. Axfood’s vision is to be the leader in affordable, good and sustainable food. This is how Axfood creates a greater quality of life for everyone, which is the Group’s purpose.
About Axfood
Each week, approximately five million customer meetings take place through almost 400 Group-owned stores, e-commerce and over 700 collaborating retailer-owned stores. Axfood has a total of more than 15,000 employees (FTEs) and net sales of over SEK 80 billion. Axfood shares are listed on Nasdaq Stockholm and the principal owner is the Axel Johnson Group.

Axfood's history, core value's and objectives

History
Around the turn of the millennium the family-owned company Axel Johnson set out to create Sweden’s best food company. The idea was to gather the best wholesalers and retailers and offer customers the finest stores.

Core value's
Axfood’s core values make it easier to make the right decisions and set priorities in our daily work. Through knowledge-sharing, development and dialogue within the Group, Axfood’s core values are put into practice.

Objectives
Axfood’s vision is to be the leader in affordable, good and sustainable food. This is how Axfood creates a greater quality of life for everyone, which is the Group’s purpose. Four objectives guide the long-term development.
Axfood's private labels
Through carefully selected private label products, Axfood can offer an attractive assortment of good and sustainable food.

Invest in Axfood
Axfood is a long-term sustainable and profitable player in the Swedish food retail market. We build our business upon proximity to and knowledge about the consumer.

Axfood in numbers in 2024
84,057
Net sales, SEK m
3,290
Operating profit, SEK m
25%
Share of the Swedish food retail market at year-end
27.2%
Share of sustainability-labelled products
Axfood's goals, governance and market

Goals and strategy
Through a strong focus on customers and employees, sustainability and efficiency, and profitability and growth, Axfood will become a leader in good and sustainable food.

Corporate governance
The Axfood share is listed on Nasdaq Stockholm. Corporate governance in Axfood is regulated by principles in external and internal regulations.

Market and trends
Digitalization, demographic changes, competition and a heightened focus on sustainability and price value are examples of rapidly evolving trends that are shaping society and the food retail industry.
Food retail in Sweden
Food retail is an important part of Swedish industry and a large employer, providing livelihood for more than 100,000 people. There are a total of just over 3,000 food retail stores around Sweden.
