Executive Committee
The Executive Committee is made up of Axfood’s President and CEO, and an additional nine executives or subsidiary presidents.
Holdings of own and related parties' shares as of 30 September 2024. For continuously updated information regarding insider transactions, visit the website of the Swedish Financial Supervisory Authority (Finansinspektionen).
Simone Margulies
President and CEO, Axfood
Born: 1978
Employee since: 2016
Other posts: Director of Svensk Handel (Swedish Commerce), Swedish Food Retailers' Federation and KRAV.
Education: M.Sc. Mechanical Engineering, KTH Royal Institute of Technology, Stockholm.
Experience: Managing Director, Hemköpskedjan, Deputy Managing Director, Dagab Inköp & Logistik; Business Area Manager Dagab; Business Area Manager, ICA Sweden; Analyst Manager, ICA Sweden; Supply Chain Development, ABB.
Member of Axfood's Executive Committee since: 2020
Number of Axfood shares: 12 469
Hans Bax
Managing Director, Dagab Inköp & Logistik
Born: 1978
Employee since: 2011
Education: M. Sc. Business Administration, Jönköping International Business School.
Experience: Business Area Manager Dagab Inköp & Logistik, Category Manager Ica Sverige, Purchasing Manager Ica Sverige, Category and Purchasing Manager Lidl Sverige, Supply Chain Manager Lidl Sverige.
Member of Axfood's Executive Committee since: 2024
Number of Axfood shares: 5 212
Sandra Brånstad
General Counsel Axfood
Born: 1975
Employee since: 2018
Other posts: Director of Ortala AB and Pensan AB.
Education: Candidate of Law, Stockholm University.
Experience: Lawyer, most recently as partner and Director at Ramberg Advokater.
Member of Axfood's Executive Committee since: 2022
Number of Axfood shares: 15,319
Shoan Etemadi
Managing Director, Hemköpskedjan
Born: 1981
Employee since: 2021
Education: Political science, Lund University
Experience: Deputy Managing Director Hemköpskedjan, Head of Sales of Hemköpskedjan, Business Area Manager ICA Sverige, Category and Purchasing Manager Lidl Sverige, District Manager Lidl Sverige
Member of Axfood's Executive Committee since: 2024
Number of Axfood shares: 2,514
Karin Hedlund
Head of IT
Born: 1966
Employee since: 2020
Education: M.Sc. Mechanical Engineering, KTH Royal Institute of Technology, Stockholm.
Experience: CIO Lantmännen, Head of Project Delivery and Build & Deploy Ericsson, Development Manager Axfood IT, Senior Manager Accenture.
Member of Axfood's Executive Committee since: 2020
Number of Axfood shares: 8 168
Sara Kraft Westrell
Head of Corporate Communications
Born: 1974
Employee since: 2018
Education: M. Sc. Business Administration, Lund University and National University of Singapore
Experience: Director of Information, Clas Ohlson and Hexagon; Marketing and Communications Director, JB Education; Communications Adviser, Kreab and Brunswick.
Member of Axfood's Executive Committee since: 2018
Number of Axfood shares: 7,560
Anders Lexmon
Chief Financial Officer
Born: 1968
Employee since: 2002
Education: M.Sc. Agricultural Economics and Management, Swedish University of Agricultural Sciences (SLU)
Experience: Head of Financial Control, Axfood; Head of Group Accounting, Axfood; Head of Group Accounting, SJ; auditor, KPMG
Member of Axfood's Executive Committee since: 2017
Number of Axfood shares: 22 060
Monica Längbo
Head of Human Resources
Born: 1963
Employee since: 2019
Education: Executive MBA; secondary teaching certificate, Stockholm University.
Experience: Head of HR Sweden and Denmark, HR Director and Head of Security & Legal Counsel, HR Director and Head of Information/PR/PA & Communication, Head of Leadership Development & Executive Recruitment, Manpower Group; Leadership and Organizational consultant, own firm.
Member of Axfood's Executive Committee since: 2019
Number of Axfood shares: 12 605
Eva Pettersson
Managing Director, Snabbgross
Born: 1966
Employee since: 2004
Education: M.Sc. Econ., Linköping University; studies at the University of East Anglia; management training at Novare.
Experience: Managing Director, Axfood Närlivs; Head of Business Development, Dagab; Systems Manager, Axfood IT; food retailing consultant, Accenture.
Member of Axfood's Executive Committee since: 2014
Number of Axfood shares: 23 918
Nicholas Pettersson
Managing Director, Willys
Born: 1976
Employee since: 2004
Other posts: Director of Swedish Plastic Recycling.
Education: M.Sc. Econ., Växjö University.
Experience: Managing Director Dagab Inköp & Logisitik; Managing Director Axfood Närlivs; Market Manager, Axfood Närlivs; Business Area Head, Axfood Snabbgross; Supply Chain Manager, Svenska Shell; Business Analyst, Shell Detaljist.
Member of Axfood's Executive Committee since: 2009
Number of Axfood shares: 20 693
Carl Stenbeck
Head of Strategy and Business Development
Born: 1979
Employee since: 2018
Education: M.Sc., Chalmers University of Technology; M.Sc., School of Business, Economics and Law at the University of Gothenburg.
Experience: Global Head of Digital Development, H&M; management consultant, Boston Consulting Group and Accenture; Programme Manager, Papyrus.
Member of Axfood's Executive Committee since: 2018
Number of Axfood shares: 4 560
