Axfood's objectives
Axfood’s vision is to be the leader in affordable, good and sustainable food. This is how Axfood creates a greater quality of life for everyone, which is the Group’s purpose. Four objectives guide the long-term development. Learn more about the objectives below.
Innovation
By 2030, we will be a leader in the development of the simplest and best food experiences. We will challenge ingrained habits through innovative, efficient solutions that create value for us and the world around us.
Inclusion
By 2030, we will be Sweden’s most inclusive food company. We will grow by investing in the opportunities presented by people’s increasingly different needs, meeting these needs with our distinctive concepts.
Sustainability
By 2030, we will be the strongest driving force for sustainable food in Sweden. We will challenge and lead the way when it comes to reducing the environmental impact of food in the value chain that we are part of.
Health
By 2030, we will have created a healthier Sweden. We will contribute to better public health and good food habits for everyone by increasing knowledge and facilitating healthy choices.
