Rising food prices have prompted many consumers to alter their shopping behaviour, with an increasing number of customers trying out shopping at new stores. According to a new survey from analytics firm Demoskop, Willys is the grocery chain that has gained the most new customers. The survey also indicates that 4 out of 5 of those who have switched stores are satisfied with their new store and state that they will continue shopping there even if food prices decrease.
Thomas Evertsson, Managing Director of Willys
Rising food prices have prompted many consumers to alter their shopping behaviour, with an increasing number of customers trying out shopping at new stores. According to a new survey from analytics firm Demoskop, Willys is the grocery chain that has gained the most new customers. The survey also indicates that 4 out of 5 of those who have switched stores are satisfied with their new store and state that they will continue shopping there even if food prices decrease.
With increased housing costs over the past year, as well as higher prices for electricity, fuel and food, food prices have been in focus for many consumers. Food costs remains important for 83 percent of the Swedish population, according to a Demoskop consumer survey commissioned by Axfood.
Food prices have also influenced many customers to change their shopping behaviour over the past year. The Demoskop survey asked how Swedes have changed where they shop, why they have switched stores, and how they value their new store.
The survey reveals that among those who have switched stores – almost 20 percent of those surveyed – most turned to the discount concepts, with Willys gaining the most new customers.
For the majority of those who switched stores (55 percent), prices were the primary reason for the switch. The survey also shows that 81 percent of those who switched stores are satisfied with the change, and 79 percent state that they will continue shopping at the new store.
– You are only as good as the latest customer meeting, and that's why it's highly important that the new customers who have found their way to Willys are satisfied with our offering and want to continue shopping with us. We will continue to focus on and work to ensure that they remain satisfied, says Thomas Evertsson, Managing Director of Willys.
*The results are based on a July web survey within the framework of the Inizio panel, which reflects the Swedish population. The results are based on 1,048 interviews targeting consumers of the age of 16 years and older.
