Axfood aims to create more quality of life for everyone. This means, among other things, that the food we eat leads to a better life and does not make us sick. We will contribute to better public health and good eating habits for everyone through increased knowledge and by facilitating healthy choices.

We can contribute to a healthier and more sustainable lifestyle by offering both healthy goods in stores as well as good working conditions in our operations. Health-promoting collaborations also help to improve the health of people of all ages.

Everything we do should contribute to achieving our goal of creating a healthier Sweden by 2030.

Axfood's vision, purpose, and business idea 

Axfood contributes to healthier food consumption

We contribute to healthier food consumption by, for example, reducing the amount of salt, sugar, and unnecessary additives and increasing the amount of fiber in our products.

Examples of how we make our products healthier:

• We have reduced the sugar content in our Premier soft drinks by 30 percent.
• Garant's organic taco seasoning is completely free from salt.
• We have lowered the sugar and salt levels in Garant's breakfast cereals.
• For falukorv and meatballs under our own brand, we have a salt content
• in line with the keyhole labeling for salt.
• If the product can be labeled with the Keyhole, we do so.

Good working conditions and health initiatives

With good working conditions, we create a sustainable work environment with low absenteeism and good health among our employees.

In 2020, we doubled the wellness allowance for all employees within Axfood. Within the group, we also organize health-promoting activities such as the Axfood race and lectures on health and well-being.

Collaborations for improved public health

Through collaboration with Generation Pep, Axfood contributes to promoting the health of children and young people. In the long run, Axfood and Generation Pep aim to contribute to healthier eating habits and better health for everyone.